Jon Kårby's Swedish Tea Collective is a visionary project that started with a simple idea: to bring the world of tea closer to those who cherish quality and craftsmanship. His inspiration was sparked during a journey to Sri Lanka, where he encountered small-scale tea producers crafting their teas with passion and artistry. This experience led him to embark on a journey of tea exploration and innovation.

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Swedish Tea Collective, located in the scenic region of Skåne, began as a student project with the question of whether it's possible to cultivate tea in Sweden. The project's objective is to establish a plant nursery, provide concepts, and offer education in Swedish tea cultivation.